Admissions Marketing: Inside the Case Method

Client: Harvard Business School


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At the very heart of Harvard Business School is the teaching method it invented, refined, and has placed at the core of the learning experience. Though the case method is often imitated by other graduate programs, those in the know agree that there is no other school in the world that practices the case method at such a high level as HBS.

For the first time in its 100-year history, Harvard Business School invited a camera team inside the HBS case classroom to explore what makes the HBS Case Method so special.

Calling on DigiNovations and its executive producer Michael Kolowich, Harvard commissioned “Inside the Case Method,” and is showing it to every prospective student, faculty member, and other member of the community who really wants to understand what’s so special about this remarkable method of teaching and learning.

This film won the 2007 gold award for best admissions video in the graduate school division in the annual Admissions Advertising Awards, and the 2007 gold award for Best Corporate Video from the National Professional Videographers Association of New England.