Capital Fundraising Video

Client: Portsmouth Abbey

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Portsmouth Abbey School faces a dilemma in launching a capital fundraising campaign this year. While its alumni population includes many prominent and capable prospective givers, their memories are of a strict, Spartan existence at a school embedded within a Benedictine Monastery. So many things have changed at Portsmouth Abbey over the years – co-education, independence from the monastery, dramatic physical changes on campus – that the school was concerned about a disconnect between the school alumni remember and the school they’re being asked to support.

This film, intended for alumni, current and past parents, and friends of the school, connects past with present by showing that the stories of today’s students are in fact similar at their most fundamental level with the stories of alumni. It reinforces the immutable values of the school that have stood the test of time. And it demonstrates the current needs of the school, connecting them to those core values.