Relaunching a Magazine Title

Client: Martha Stewart Living Omnimedia/
Body + Soul Magazine

Following its acquisition and relaunch by Martha Stewart Living Omnimedia, Body + Soul magazine needed to introduce itself to a whole new body of advertisers, while reassuring its traditional advertisers that it was committed to the values that had made it the top title in the whole living publications marketplace. Publisher Jan Bruce asked DigiNovations to work with her in crafting a crisp, fast-paced video that could be used by the magazine’s sales representatives to deliver this message in a fun and powerful way.