Technology Marketing: Taking

kSARIA Up-Market

Client: kSARIA Corporation

Selling to government and aerospace markets is always challenging because of the very complex decision-making structures. It’s impossible to get in front of everyone who has a say in the purchase.

So when kSARIA set out to raise the bar on specifications for fiber-optic connections, they asked DigiNovations to create a video that succinctly and powerfully shows why kSARIA’s production process is demonstrably superior to old processes.

Today, the video is used by the company at trade shows, in personal selling, on the web, and in video emails.