Video AdVisory Services

 

meeting.jpgSo you need to make a video. And it had better be a good one.

Where do you begin? How do you ensure your final video program gets done on time, on budget, and — most importantly — on strategy?

Because high-quality video has only recently taken its place in the communications mix for many organizations, there is often limited video expertise among staff members.

Video AdVisory Services (VAS) provides support & advice to companies, schools, and non-profit organizations who want advice on making the most of their video production investments. VAS is staffed by experts with years of experience in video production, advertising, agency management, marketing strategy, and communications development. They have built sophisticated videos as well as complex multi-channel marketing programs from the ground up. They are well versed in the creative and technical aspects of video. Importantly, they understand where you are coming from; having been “clients” themselves, they understand the organizational pressures and challenges you face.

When well-executed, video brings the power, clarity, and emotion of "moving pictures" (a power formerly limited to expensive TV ads) to numerous situations where organizations must sell, tell, persuade, or explain. When poorly executed, video smacks of unprofessionalism…and looks like, well, "video" — not like the dynamic, engaging images and voices we see on TV or in the movies.

Among other things, VAS helps its clients

  • Spend wisely. Whether video production budgets are big or small
  • Prevent unproductive trial-and-error. "Trial & error" can be a slow (and sometimes problematic) approach to building organizational expertise – in video or any other new medium
  • Get smart fast. We’ll quickly train your staff members — leaving them with greater
  • "insider knowledge" of the video medium than they would have developed on their own.
  • Employ "best practices" for video. Techniques, short cuts, and quality boosters have been developed over time by saavy clients and award-winning video production firms. To create the best programs possible, you need to leverage such “best practices.”
  • Save time. Some clients ask us to handle video-related tasks their internal staff has no time to handle (such as drafting video RFPs, vendor contracts, strategy documents, etc.). We have templates and learning that enable us to handle these tasks with great efficiency as well as effectiveness.

VAS can help you with as many — or as few — aspects of video production as you wish. Our menu of services includes (but is not limited to) the following sorts of services:

  • Video project management
  • Creation of Request-for-Proposal (RFP) documents
  • Development of video partner selection criteria
  • Initial assessment of video firms’ RFP responses & sample work
  • Production contract drafting / review
  • "Creative platform" development (writing a document that establishes smart, clear messaging strategies and parameters for your video production firm)
  • Review of “draft” stages of work from your video production firm
  • Distribution advice – on the costs, advantages, logistics, and strategic issues related to traditional and untraditional video distribution channels – from web to DVDs to email to blogs to “live presentation” situations

If you’re about to make a major investment in video, have never created video before, and/or want to avoid a “repeat”of a problematic experience in the past –don’t go it alone. Don’t dive headfirst into the world of high-quality, strategic video without a seasoned expert on your team.

Call us at (978) 376 4095 to discuss your organization’s needs. Once we understand your situation – and where you’d like assistance – we can provide you with an estimate of advisory services costs and make specific suggestions on how we could work together.