For anyone who still harbors doubts that internet video has gone mainstream, consider the new statistics for January, 2008, just released by internet traffic measurement service comScore:

More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January.

…

More than three-quarters of the total U.S. Internet audience (75.7 percent) viewed online video.

Also, according to the comScore study:

• The average online video duration was 2.9 minutes; and
• The average online video viewer consumed 70 videos.

These numbers are stunning even for an internet video content booster like me.  It suggests that internet video has penetrated far beyond the teen and twentysomething crowd.  And it suggests that, with broadband adoption becoming near-universal at home and work and more than three-quarters of internet users not only ABLE to watch video online but actually WATCHING it, we’ve now reached the point where internet video is not only attractive as part of any website design, but it will soon be expected.