Boston College kicked off a $1.5 billion capital fundraising campaign tonight, with a DigiNovations-produced film entitled “Light the World” at the centerpiece of a spectacular event.  The 13-minute film begins at the dramatic sunset Freshman Convocation in September, at which incoming students are challenged by the words of St. Ignatius of Loyola to “Go, Light the world aflame”.  It then features Boston College alumni who have chosen, in their lives, to light the world in special ways.

Watch “Light the World”

Produced in the spectacular new XDCAM-EX high-definition video format, the film was displayed on a huge 10-by-15-foot plasma video screen, while John At the launch event, “Light the World” was displayed in high-definition on a huge 10x15 foot plasma screenKeltonic’s music score, weaving together well-known Boston College musical themes, complemented the powerful words of BC’s alumni.

While the film features eight alumni, a special internet video website, to be launched shortly, will feature longer profiles on fifteen leaders who were interviewed for the project from all over the country.